streetwear

Like many industries, the internet has completely changed the style industry. It is becoming increasingly easy for anyone to find manufacturing online to create high quality fashion. The internet also allows small independent clothing brands to sell to people all around the world. However, although the e-commerce sector as a whole continues to be growing tremendously, online apparel hasn’t experienced the same level of growth. Based on Forrester Research, US online retail grew 12.6% in 2010 to $176.2 billion. U.S. online sales are expected to reach $278.9 billion by 2015. However, only 9% of clothing comes on internet, while 50% of computers can be purchased online and 40% of books are sold online.

Streetwear

The nature of e-commerce is difficult for apparel. The general model for online retail is to find products in volume and to sell items at the smallest price possible. This presents an issue for clothing brands; apparel companies want to protect their brand value and don’t want to undercut their brick and mortarstores in pricing. Many brands open their own webstore to sell directly to the client. However, emerging artists and designers are now finding that they must do it all: designing, marketing, sales, managing a website, managing a webstore, and run a warehouse.



For customers, there is no one place to safely purchase from many amazing independent brands. There is no way to tell how reliable a completely independent seller will be. The best artists and designers don’t always make the most reliable seller.A brand new online streetwear store, DopeHut.com,is providing a unique solution for apparel brands. Instead of creating designers fulfill orders, DopeHut combines e-commerce with low-pricewarehousing.



“To run an e-commerce store, you have to be consistently committed to providing great customer support. That’s the beauty of the internet, should you suck, customers will easily find someone else to purchase from. Too many brands handle e-commerce themselves as a secondary thought; often ignoring the customer’s buying experience. We attempted to create a platform that can help independent clothing brands run easily, while we focus on providing great customer experience” says Felix Cheung, CEO of DopeHut. New websites like DopeHut.com are representing a new generation of e-commerce websites which are pushing innovation and changing the customer experience.

Streetwear